APED Retail Summit returns to SUD Lisboa Hall on 7 May. Under the theme ‘Leading the Future’, the 2025 edition focuses on anticipating the future challenges and opportunities of the sector.
With an outstanding panel, the event will bring together national and international speakers to outline the current state of the sector, discuss the challenges of the economic and geopolitical context, and analyze future trends in Retail and Wholesale.
Speakers 2025
Diana Ramos
Director of Jornal de Negócios
Diana Ramos

Ana Patrícia Carvalho
Host, Journalist
Ana Patrícia Carvalho

Paulo Portas
Former Deputy Prime Minister and Minister of Foreign Affairs
Paulo Portas

Michael Dobbs
Technical Sales Lead, DOD Retail Accounts, IBM
Michael Dobbs

Nadim Bou-habib
Professor at Nova SBE
Nadim Bou-habib

Raquel Vaz Pinto
Professor at Nova FCSH
Raquel Vaz Pinto

Pedro Brinca
Professor at Nova SBE
Pedro Brinca

Pär Lager
Senior Advisor at Försvarshögskolan
Pär Lager

Nuno Luz
Director General of FNAC Iberia
Nuno Luz

Miguel Poiares Maduro
Director of the Global Law School at Universidade Católica de Lisboa
Miguel Poiares Maduro

Maria Estarreja
Professor at Católica Lisbon Business & Economics and Executive Director of the Retail Innovation Lab (RIL)
Maria Estarreja

Laia Andreu
Country Manager IKEA Portugal
Laia Andreu

Juan Manuel Morales
President of EuroCommerce
Juan Manuel Morales

José António Nogueira de Brito
President of APED
José António Nogueira de Brito

Gonçalo Lobo Xavier
Director General of APED
Gonçalo Lobo Xavier

Felipe Gomez
Entrepreneur and Author of the Program “Thinking Out Loud”
Felipe Gomez

Ricardo Martinho
President of IBM Portugal
Ricardo Martinho

Testemunhos
In 2018, I had the opportunity to take part in the APED Retail Summit, a landmark event for anyone seeking to understand the evolution of the retail sector and its impact on the economy and society. This meeting stands out for its ability to bring together leaders and experts who challenge conventional thinking and present innovative perspectives on key issues such as artificial intelligence in retail, the revolution in the consumer experience, the adaptation of supply chains to global volatility and the impact of new work dynamics on the sector. At a time when commerce is facing unprecedented challenges, from the redefinition of physical stores to the growing demand for transparency and business ethics, the 2025 edition promises to be a privileged stage for exchanging ideas and building strategies that will shape the future. I look forward to exploring emerging trends and discovering how the sector will reinvent itself in the years to come.
Adolfo Mesquita Nunes
Partner da Pérez-Llorca / Ex-Secretário de Estado do Turismo
On May 8, 2018, at the invitation of the Portuguese Association of Distribution Companies, I took part in the APED Retail Summit, whose motto was “Sharing the Future”. It took place between May 8 and 9, on Europe Day, and had a relevant strategic and global dimension, in a sector that is sometimes inward-looking, precisely when it is from the outside world that more and more challenges arrive, unknowns emerge and problems and opportunities present themselves.
My panel discussed the new world (dis)order (this in 2018…), with excellent speakers. Artificial intelligence was already in the spotlight, there was talk of human capital (talents), the relationship between good business and good business (job creator, environmentally friendly, sustainable), the future of commerce, payments and e-commerce. It has been a privilege for me and I am therefore looking forward to this year’s edition with enthusiasm, as the challenges, unknowns, problems and opportunities continue, perhaps even more so than eight years ago. Congratulations to APED.
Paulo Almeida Sande
Sócio da Antas da Cunha Ecija
I had the pleasure of participating in APED Retail Summit in 2018, a true platform for debate and sharing on the challenges and opportunities facing the retail sector and the economy as a whole. Bringing together renowned speakers from various areas of expertise, APED Retail Summit represents a moment of reflection on the national and international economic future, geopolitics, and digital and ecological transitions. Therefore, it is with great anticipation that I look forward to the 2025 edition.
Paula Antunes da Costa
Vice-Presidente da Visa (Client Services Europe)
About APED Retail Summit
APED Retail Summit is the leading event for Retail and Wholesale, held every two years in Lisbon, bringing together top experts to discuss various relevant topics for the sector.
The initiative, which in its most recent edition, held in 2023, gathered around 400 people, reflects the sector’s commitment to driving the economy and consumer well-being, while also seeking to contribute constructively to new solutions that create value for society.
Venue
SUD Lisboa Hall
Pavilhão Poente (next to MAAT)
Av. Brasília, 1300-598 Lisboa

