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In 2018, I had the opportunity to participate in APED Retail Summit, a landmark event for those seeking to understand the evolution of the retail sector and its impact on the economy and society. This event stands out for its ability to bring together leaders and experts who challenge conventional thinking and present innovative perspectives on key topics such as artificial intelligence in retail, the revolution in consumer experience, the adaptation of supply chains to global volatility, and the impact of new work dynamics on the sector. At a time when commerce faces unprecedented challenges, from the redefinition of physical stores to the growing demand for transparency and business ethics, the 2025 edition promises to be a privileged platform for the exchange of ideas and the development of strategies that will shape the future. I am excited to explore emerging trends and discover how the sector will reinvent itself in the coming years.